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FDA investigating E. coli at Ariz. lettuce farm – BusinessWeek
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FDA investigating E. coli at Ariz. lettuce farm
BusinessWeek … contaminated lettuce to a Yuma grower. He would not say which one. Sports Management Learn Deal Making, Sponsorships, Sports Marketing and More, Online! … |
Arizona Sports Business Report Debuts Friday
The only local radio show dedicated to sports business launches this week when the Arizona Sports Business Report powered by On Air Sports Marketing and Phoenix Regional Sports Commission airs on Friday at 6 p.m. on The Fan AM-1060.
This weekly show airs each Friday and is co hosted by Mike “Roc” Muraco, co-host of “Calling All Sports with Roc and Manuch,” which also airs weekdays at 3 p.m. on The Fan AM-1060 and Jon Schmieder, President of the Phoenix Regional Sports Commission.
Muraco and Schmieder will discuss the hottest and latest issues from the world of sports business and interview local and national leaders within the industry. The Arizona Sports Business Report will focus on local topics as well as national issues that have an effect on our state. The show will also include a unique perspective with agents, sports apparel companies, ad agencies and media executives.
Sports Arizona Magazine is partnering with the Arizona Sports Business Report, as the title sponsor of the Poll Question of the Week. Sports Arizona Editor Ron Matejko will occasionally appear on the program as a guest to join in the discussion. Mark Tudi, founder of Sports Career and Sports Search joins the show each week with the latest movers and shakers in the sports industry.
This Friday’s guests are NBC Sports Sunday Night Football Producer Fred Gaudelli and USOC Board of Director and Executive Vice President of the Atlanta Braves Mike Plant.
Follow the show at www.AZSportsBusinessReport.com and www.twitter.com/AZSportsBiz.
Suns Ink Practice Court/Jersey Sponsorship Deal
The Phoenix Suns today announced a landmark deal with The Annexus Group to become the title sponsor of their practice jerseys and practice court as part of a multiyear, mid-six figure agreement.
This deal is the second such agreement since the NBA announced a few months ago that they were allowing teams to sell sponsorships on their practice jerseys. The Suns agreement also includes branding of The Annexus Group on the practice court, walls and columns as well as logos on coaches polo practice shirts. The Annexus Group will utilize the facility for seminars, meetings and business building opportunities.
“This relationship with the Annexus group breaks a lot of ground for us as we are only the second team to announce such a deal,” said Suns President Rick Welts.
The New Jersey Nets announced a similar deal on Sept. 8, making them the first team to do so. The uniqueness of this opportunity and the fact that The Annexus Group would be among the fist to be associated with this type of sports marketing endeavor were two attractive aspects of the deal.
“One of the things about us is we have often been first in a lot of the things that we do,” said The Annexus Group partner Ron Shurts. “When we found out we had an opportunity to be one of the first to partner up with an NBA practice facility it was exciting for us. Our goal wasn’t to have a partnership with an NBA franchise but to have a partnership with an organization that aligned with our interests.”
The Annexus Group is a Scottsdale-based product development firm that creates products for annuities in the financial services industry. This is the first sports marketing endeavor for The Annexus, Group however they were season ticket holders in the past but sat as close as the second row. They will now move up to the famous black seats on the floor, which are reserved for marketing partners.
The NBA followed the suit of the NFL which this year allowed its teams to sell sponsorships on its jerseys. It isn’t surprising the Suns are among the first teams to complete a deal as its sister franchise, the Phoenix Mercury, which is also owned by Suns owner Robert Sarver, inked a landmark multimillion dollar jersey sponsorship deal with Lifelock on June 1, the first of its kind in the WNBA.
One of the considerations for Welts was finding a partner that wouldn’t conflict with any player endorsements, in fear of repeating the embarrassing situation during the 1988 Olympics when members of the U.S. Dream Team, who were under contract with Nike covered the Reebok sponsored Olympic uniforms while on the medal platform.
This agreement is also somewhat of a leap of faith for The Annexus Group as this is a new marketing avenue with no track record of return on investment. However, the partners say they pride themselves on being ahead of the curve in their industry and were willing to take the chance as the uniqueness of this opportunity outweighed the risk.
The Suns deal comes a week after the New Jersey Nets signed a similar deal with PNY technologies. As part of the two-year agreement, PNY will own the naming rights for the Nets practice facility in East Rutherford, to be called the PNY Center. The deal also includes a logo on the practice jerseys, coaches wearing PNY-branded gear for post-practice interviews, a Web site presence and the logo on the backdrop used during media interviews at practices. PNY will also garner brand presence at Nets home games.
This agreement comes on the heels of another announcement that will come on Thursday between the Phoenix Suns and Phoenix Metro which will alows Suns fans to ride the light rail for free by scanning a game ticket for that day.
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